Official Website Accessibility with information on signed acts e.g. bio, tours, releases, etc. Synergistic nature of the collection of information Identity of the label solidifies, improves knowledge & awareness with the public/consumer
YouTube New opportunities e.g. lyric videos in a multi-platform environment Increased choice + immediacy with the products.
Opportunities for UGC e.g. fan-made music videos New/increased levels of autonomy regarding video-based texts. Democratisation where likes/fav’s from the audience determine a product’s success
Facebook Offers a sense of Inclusivity where posts are exclusive to consumers Interactivity with like/sharing from the audience
Twitter Increased surveillance of market/audience e.g. with followers Vastly improved Immediacy in terms of news & information
iTunes Accessibility + Immediacy for consumption of available products Multi-modality – product accessible on PCs, iPods, mobile phones, etc. Helps to counter issues e.g. piracy/file-sharing
Amazon “ Increased accessibility in comparison to iTunes – no reg/dl required. “
