Man this topic is depressing... But you're right though. This game is in a steep decline.
I had a conversation about this with Nightshade just the other night about this.
PvP will help RuneScape for sure but it will only keep people playing assuming they even start.
I think the real issue here is Jagex's incompetency to adapt RS to the modern gaming environment.
RS was growing massively in the "golden ages" because it was relevant to gaming at the time.
Now, in 2014, shit graphics... choppy, repetitive, unbalanced gameplay... browser game... all irrelevant.
Why play RuneScape when there are hundreds of alternatives? Truth is most people still play this for memory and friendship sake.
I truly believe the future of RuneScape is in mobile gaming. Jagex have already announced a tablet version but we need smartphones as well.
It has the simplicity (clicking, graphics) of an iPhone game with the appeal for all ages.
Games half as good get MILLIONS of players.
PvP fixes are necessary, I agree with you, but that won't bring in the next generation.
They need to extend their reach and why not but a little Scape in everyone's pocket?